10 Categories Of Security Services Offered Over The Cloud

  10 Categories Of Security Services Offered Over The Cloud

Security is often a major concern for companies who have adopted cloud services. However, an association of cloud vendors and users believe that it provides security services for your information on the cloud. They have defined 10 categories for the security services provided that are offered for information over the cloud. Understanding these categories will help cloud users and vendors to easily adopt cloud services and limiting the cost behind security services. Discussed below are the 10 categories of security services provided for information over the cloud:

1. Identity and access

You are provided with control for secured management of identities and access. It includes people, processes and systems used for managing access to your enterprise resources. It is managed by making sure that the identity of the user is verified and the access rights are provided at the correct level.

2. Data loss prevention

This service offers protection of data by providing you with pre-installed data loss prevention software, along with a set of rules deployed.

3. Web security

Web security is provided as an additional protection against malware from entering the enterprise through web browsing and other such activities. This cloud service is provided either by installing a software or an appliance or through the cloud by redirecting your web traffic over to the cloud provider.

4. E-mail security

It provides control over the in-bound and out-bound e-mails to protect your organization from malicious attachments and phishing. This cloud service helps enforce corporate policies such as acceptable use, spam and in providing business continuity options. One of the solution adopted by many cloud e-mail security services is digital signatures, which allows identification and non-repudiation.

5. Security assessment

There are various tools implemented for the users of the SaaS delivery model, such as variant elasticity, low administration overhead, negligible setup time and pay-per use with low investment in the initial stage.

6. Intrusion management

It is the process that uses pattern recognition for detection and reaction to events that are statistically unusual and unexpected.
It may also require reconfiguration of your system components in real time so as to prevent an intrusion.

7. Security information and managing events

Your system gathers information related to log and events. This information is used in correlating and analyzing, to provide you with real time reporting and alerts on events that require intervention.

8. Encryption

There are typical algorithms that are computationally difficult or nearly impossible to break.

9. Disaster management

This cloud service helps in continuing your business and managing disasters by providing flexibility and reliable failover for services that are required in case of service interruptions.

10. Network security

The network security services provides you with address security controls, which in a cloud environment is generally provided through virtual devices.

Disclaimer: This is article was originally written by:http://www.rishabhsoft.com

20 Principles of Success Not Taught in School

20 Principles of Success Not Taught in School

No matter what you do for a living, no matter how old you are, and regardless of where you grew up, we all share something in common—a desire to be successful. True success should be defined by you, specific to you and your goals. What success means to one, can be very different for another. Success to some may mean fancy cars and homes. Success to others may mean being a good parent, spouse, or friend. For others, it may be simply to be happy. Or it can be all of the above.

I believe true success begins with this core principle:

Your success, happiness—anything you truly want for your life—has to begin with unwavering, non-negotiable desire, commitment, and persistence. Without it, you cannot withstand and overcome the tests that will be put in your way, to not only see how badly you really want it, but to help you appreciate what you have once you get it. Because it is through the tests, that you discover yourself and your purpose, which is what you were really looking for to begin with.

Through my journey, and as I continue to write my own “story of success,” I have faced many obstacles and made many mistakes. The gift from those obstacles and mistakes are these principles, which I use as my guidelines—or should I say my way of life—to keep building my foundation stronger, and reaching higher to live to my fullest potential.

1.     The only thing in life you have control over is your perspective. No matter what happens, YOU control what the meaning is, and what to do with the meaning you give to the circumstance.

2.     Have more fear of regret than failure.

3.     Failure is only part of the journey to success. There is not one success story out there that hasn’t experienced failure. The reason you are hearing about it as a success story is because those people saw failure as a tool to get it right.

4.     It’s not about what you want to do for a living, it’s about you who want to be. What is your purpose and legacy?  I believe the age-old question, “What do you want to be when you grow up?” is wrong. We need to be asking, “Who do you want to be? What footprint do you want to leave in this world?” From there, you will have your answer as to what you should “do.”

5.     Stay focused on your race within. When you are too busy looking behind and around you, people are passing you by.

6.     True leadership comes from good energy. Worry more about what your energy is like than the firmness your handshake.

7.     Life will give you the same challenges/problems over and over again until you learn your lesson.

8.     Until you jump over your inner roadblocks, your outer ones will stay firmly in place. We spend so much time focused on all the exterior obstacles around us, letting them be our excuses. But the more clear and aware we are of our internal roadblocks, and dissolve them, the external roadblocks will begin to disappear, too.

9.     The most successful people are the ones that work on themselves first.

10.  Do not judge—be inspired. If you are too busy judging everyone and everything around you, you are not remaining open to find inspiration in everyone and everything around you.

11.  You are not allowed to complain about something unless you are going to do something about it.

12.  Surround yourself with people you want to be like.

13.  Learn to become comfortable with being uncomfortable. The more fears you face, the more you will grow.

14.  Always ask, “What if?” and, “Why Not?” Instead of thinking, “What if I fail?” ask, “What if I succeed?”

15.  Creativity is your unlimited capital. Understand and harness its power.

16.  “I only have good days.” If you start off everyday with this mindset, even when challenges emerge, your positive mindset will help you overcome them more readily.

17.  Create your own footprint. You do not need to do what others have done before you.

18.  Hit the “mental reset button.” When you are thinking negative thoughts, envision hitting the “delete” button in your mind and begin to rewrite a better story.

19.  Abundance is everywhere. You must choose to see it and believe it in order to fully experience it.

20.  There is a lesson in everything that happens to us—wisdom to be gained and gratitude to be given. Begin with gratitude and everything else will reveal itself.

The beauty of success is that it can have many layers. Success doesn’t need to be limited to one aspect of life—but as many aspects as we desire to succeed in. The critical part of being successful is to be aware of what you want. Define it, write it down, and reflect, every day, on which steps are necessary to write your own story of success.

By Jen Groover

PRODUCT MARKETING USING THE INTERNET

Product marketing is a critical challenge for early stage of companies. As the area of focus expands from technology to the business (customers and revenue), companies recognise that marketing is as important as innovation.
The Internet has emerged as a powerful medium with a fundamental impact on the two core functions:

1. Innovation: We are at the threshold of product innovation being delivered over the Internet (e.g., Software as a Service)
2. Marketing: Using the Internet, companies can reach their target audience worldwide with relatively low budgets, flexible spending and measurable marketing metrics

The online marketing mix for demand generation

Marketing elements and their primary goals I Must Have Online Marketing Elements 1) Company website A content rich website for the self-education of visitors/prospects To drive organic search engine traffic 2) Landing pages (calls to action for website visitors like “Download a free trial now” or “Buy now” etc.) To convert the nameless website visitor into a lead by collecting specific contact information Integrate landing pages with online CRM systems like Salesforce.com for tracking rich lead information 3) Company blog Drive organic search traffic Cultivate the blog as a rich source of content for prospect education Voice of the company and could provide a 'human touch' to the prospect experience Encourage readers to engage, interact and share thoughts/comments 4) Interactions (forums, industry bloggers and LinkedIn communities) To understand the prospect’s pain points, and provide responses to professionals looking for solutions that you could provide Interact with leading bloggers covering your technology II Good To Have Marketing Elements 1) Online articles Demonstrate the company’s vision and technology leadership Create rich content to pique the interest of the readers 2) Twitter Diffuse promotional offers and establish a viral marketing channel 3) YouTube Viral marketing III Evaluate In Your Specific Context 1) Webinars Reach a particular target segment; also a good avenue for product demonstrations and prospect interactions A recorded webinar can also be used for other online marketing campaigns & co-marketing with partners 2) E-mail campaigns Broad outreach to an entire database of contacts Prospect nurturing 3) Google Ads Search engine marketing and targeted outreach

The box above captures the key online marketing elements along with each of their primary goals. Content, i.e., text, videos, along with its continual updating, is critical for success in each of the following marketing elements featured in the table below – hence the cliché, “Content is king on the Internet”.

The benefits of online product marketing

Product marketing over the Internet offers several key benefits:

1. Rich set of analytics: Marketing over the Internet can be rigorously tracked. For example, the company website can reveal the sources of traffic, the number of new visitors, bounce rates, etc. Rich analytics can be associated with every online marketing element, not just the company website. The use of analytics ensures that the ROI on marketing efforts is more easily measurable.
2. Marketing 24x7: Marketing efforts on the Internet are ‘always on’, i.e., prospects can continuously reach your online content and learn about your product and offerings.
3. Pull vs push marketing: The Internet provides the ability to change the basic marketing paradigm – prospects now search for specific information on the Internet and then find your product to meet their requirements. Contrast this with the earlier paradigm of a ‘blanket push’ of information to a whole set of users irrespective of whether or not they were ‘in the market’ for a product that you offer.
4. Retain better control: The online marketing elements can be controlled more easily by marketers -- for example, the message can be updated and is instantaneously available to every new visitor.
5. Keeping a close tab on your competition: Since the Internet is a public forum, it is easier for you to keep a close tab on your direct and in-direct competitors (e.g., via news alerts, what people are saying about the competing product, etc).

So is marketing over the Internet a bed of roses?

The Internet can be a rewarding marketing channel, but there are some points to bear in mind as you adopt it:

• ‘Click fraud’ and online advertising: It is possible for your online advertising campaign to be quickly made ineffective through click fraud. An example of this is when random visitors consistently click on your advertisement without even a remote interest in the product.
• Not all conversations about your product may be good: Remember that not all conversations about your product in blogs and other publicly-viewed online forums are likely to be complimentary. Respond as appropriate and treat the criticism as important feedback for the organisation. Let the conversations flow freely and learn from them!
• The Internet cannot entirely substitute in-person meetings: The Internet can serve as your marketing vehicle, to a large extent; however, it cannot replace face-to-face interactions entirely, atleast not yet. You should schedule the occasional in-person connections with those who make up your target market (at key conferences or industry events).

Lukonde L. Chaibela

Bsc in Computing, SSCP, Blogger

CHANGE

CHANGE

People always talk about change, e.g. “you need to change your attitude” and so on; but what does change literally means to a human being?

Change can be in many forms, it could be in form of job, career, towards people, academically, towards your goals or among other things. Everything that comes in life comes with its advantages and disadvantages, so is with change. Change is inevitable so says the old adage. It is very important in life if you want to grow in everything; you need to accept that certain things have to be changed. John Mason in his book Imitation is Limited stated that “great ideas still need change, adaptation and modification in order to prosper and grow”. Consider a person, who has set a goal of buying a Nissan Pathfinder buy 2016, but during this estimated time, he loses his job and his entire dream is shuttered!! What does he do next? Myles Munroe once said that “the tragedy of life is not life itself but life without a dream”. This person needs to align his mind with his current situation and accept that he has lost a job. He needs not to throw away his dream like that but he has to accept the change that has come into his life that he has lost his job. Now he needs to modify his long time goal of buying a Nissan Pathfinder by finding ways and means of achieving that he has longed for.

The lesson is that change comes in life expectedly or unexpectedly but we have to accept it. Robert F. Kennedy once said that Progress is nice, but change is its motivator. We need change to grow, learn and prosper. We can’t grow if we don’t feed our minds with necessary knowledge and information, thus we will never grow and appreciate other things if we remain stagnant to change. We shall never grow and learn new skills in life if we don’t appreciate the value of change. People who stay at one place for a period of time never grow. Some people need to change organization so as to learn new skills, take up new challenges, leadership skills, and organization structures, or for a higher salary. It could also be in your relationship by finding a better person who can appreciate your love or anything else, and changing your attitude to attain those higher marks in school that you have been craving for.

If you want to grow in life, consider change to be part of your life, and when it comes don’t hesitate to embrace it because there are benefits that are attached to its coming. TB Joshua the Nigerian prophet always says that no condition is permanent. And I want to echo his words that no condition is permanent in life, everything change. Everything is in transition so be prepared to embrace the change. To a person who doesn’t have a job, wallowing in poverty, unhealthy, you have been hurt by your partner, or looking for love, I say our God is a God of change, he alters situations. Change is coming at you because you are a child of God. Be gallant and courageous enough to embrace that change which is coming but for a good reason. Change for a good reason. Change sometimes comes with hidden treasure, but for you to see that hidden treasure you need to change.

“Change has a considerable psychological impact on human mind. To the fearful it is threatening because it means that things may get worse. To the hopeful it is encouraging because things may get better. To the confident it is inspiring because challenge exist to make things better” – King Whitney Jr.

When you stop changing, you stop growing. Caution be careful and know what type of change you want but always know that change has got benefits attached to it.

By Lukonde L. Chaibela Bsc Computing

WHO ARE WINNERS?

Who are winners?

While today as I was reading Justin Kangwa’s Race to the top in daily mail titled “Who are winners” I was amused and encouraged to do much better and will continue to polish up my skills as a way of reaching to the top and staying there. As I continued to assimilate the article I came across an adage which was once said by James Allen the British “As a man thinketh, so he is”. But away from Justin Kangwa’s article in today’s daily (1^st/02/2012), I was prompted to borrow his heading and try to expand and expound my thoughts on the topic “WHO ARE WINNERS?”

Many people want to win in everything they do but then “Who are winners?” Winners are positive thinkers. People, who think positive do things in a positive way, they possess determination, courage and are non-quitters. No matter how the environment the surrounds themselves in dictates a number of things to them, they never quit. They learn from failure, because they have developed an understanding that FAILURE IS A LEARNING CURVE in life.

People who succeed in life are no different from people who fail to succeed but what differentiates the two is the pattern of thinking and the way they do things. Winners do things differently and always think positive no matter the circumstance they found themselves in. winners never quit and always want to learn and explore new things. Failures do things the same way and never notice what and how to change.

The character of being a winner is all summed up in what our thoughts are really made up of. If you think you can win, you can, but if you think you cannot win, you can’t for sure. Our life is all made of what we think. Stephen covey once said that “we move from private victories to public victories”; meaning, we thinking privately or secretly and what we think is reflected by what we do in public domain. James Allen from his famous book wrote “all achievements whether in business, intellectual or spiritual world, are a result of definitely direct thought”. This entails the fact that whatever we achieve in life is as a result of thoughts, be it negative or positive. This all points to the fact that the MIND is an important instrument that has to be used with care; train your mind to think of good things be it in relationships, family, finances, business etc. Positive thoughts bring or spring confidence in oneself. Winners think positive even when under pressure; they control their emotions and get the best out of unfavourable circumstances.

Dear reader, from today I urge you to refine your thinking, think positive if you want to be a winner. There is no such a thing in life like he is highly favoured by God, what matters is the type of mindset that you have developed yourself the way you think and do things. The bible in book of proverbs says that as water reflects man’s face so as his mind. People who think negative are engrossed by fear and they are the ones who don’t prosper in life, they are at the same level!! Change your thinking pattern and everything around you changes. It doesn’t matter whether you are not good at math, English geography, accounts etc.; but the secret to score high grades is to say “YES I CAN” and you will see the magic behind positive thinking blended with good attitude. Attitude is of worth when you are aiming to win. Not only developing positive thinking will you win, but also your attitude should change and align itself with what your thoughts are. Be a master of your mind and you will achieve everything that you want to achieve. Success begins in the mind, so as winning.

CAUTION: POSITIVE THINKING WITHOUT ACTION IS DANGEROUS.

Winners always think positive and you can be a winner too. Good thoughts bear good fruits and bad thoughts bear bad fruits. Use your mind wisely if you want to become a winner. Happiness, success, winning, health, intellect, failure and wisdom are all in the mind. Surely as a man thinketh, so he is!!

WIINERS THINK POSIVE, HAVE A POSITIVE MINDSET, THEY NEVER QUIT!!! ROOTS OF SUCCESS ARE IN THE MIND.

By Lukonde L. Chaibela